Foundational Principles

It takes not only inspired leaders, but also progressive thinkers, and customers willing to buy from businesses going against the grain.

It takes courage and focus to do the right thing, to listen deeply, to display compassion, to be calm when the storm is whirling and raging.

The key to how people interact is the degree to which people feel comfortable talking about subjects that really matter to them.

Businesses have proven over and over again that doing something good for society and the environment can in fact also be good for business.

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