This blog is for people who want to believe that business can make a positive impact on the world yet need more examples and understanding just how this can work. We will explore together the positive aspects of doing something good for the environment and society and how that can also be good for business.


Video and story on Cascade Engineering reflecting my thoughts about adding purpose to a business and thinking beyond the bottom line.
It takes not only inspired leaders, but also progressive thinkers, and customers willing to buy from businesses going against the grain.
Businesses have proven over and over again that doing something good for society and the environment can in fact also be good for business.