This blog is for people who want to believe that business can make a positive impact on the world yet need more examples and understanding just how this can work. We will explore together the positive aspects of doing something good for the environment and society and how that can also be good for business.


It takes not only inspired leaders, but also progressive thinkers, and customers willing to buy from businesses going against the grain.
It takes courage and focus to do the right thing, to listen deeply, to display compassion, to be calm when the storm is whirling and raging.
Businesses have proven over and over again that doing something good for society and the environment can in fact also be good for business.