Fred Keller's blog

As published in Jackson Hole Economics

COVID-19 is ripping the veneer off society and exposing our ‘system’ as unprepared to provide appropriately for a large swath of the population.

As appears in Jackson Hole Economics (

People everywhere are concerned about the sustainability of their communities. Extreme income disparities, affordable housing shortages, rising homelessness, and worsening crime are only some of the myriad of problems that surround many of us.

In today’s political world, many are a bit surprised at how little gets done. Others are exasperated at the divisiveness, the name-calling, even the lying of politicians. And others are content that their party is in power and will do the right thing.  

We really need to change the question. Rather than ‘should we” or “should we not”, the real question should be “at what price?”

Video and story on Cascade Engineering reflecting my thoughts about adding purpose to a business and thinking beyond the bottom line.

This socially conscious approach to business has endeared Cascade to partners and customers alike, and demonstrates the importance of thinking beyond the bottom line to find success.

Please click the link below to read the article and see the video.

It takes not only inspired leaders, but also progressive thinkers, and customers willing to buy from businesses going against the grain.

It takes courage and focus to do the right thing, to listen deeply, to display compassion, to be calm when the storm is whirling and raging.

The key to how people interact is the degree to which people feel comfortable talking about subjects that really matter to them.


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