Racism, Business, and My Journey

In the late 1960’s, riots and assassinations of my heroes left me disillusioned. Out of this trying period, I founded Cascade Engineering. I believed that business could have a heart and play a positive role in society. I felt we could create an organization that could treat its people in ways that would be uplifting and motivating, professionally and personally. Simply put, I wanted to build a company where colleagues would know they were valued as human beings, not just employees.

Culture … and things that matter

I was recently asked to address a group of 100 attorneys as they did their annual planning retreat. They wanted me to address the cultural elements at Cascade Engineering in hopes of stimulating their thinking about how they could improve their culture. I was flattered that they asked a manufacturer to address attorneys since these two types of organizations are quite different. I asked if I could include “… and things that matter” in the talk. Why? Because culture is so much more than the “rules of the road” in the organization.